I walked into Pure Beauty to pick up the perfect Smoothies hair clips, which had always been in stock. But I noticed this time that the selection was very low, and I asked the sales clerk what gave. She informed me that Pure Beauty’s current CEO has decided to give the store — and the business model — a makeover. "It’ll be less of a beauty supply shop and more of a beauty boutique," she said. Huh?

Then she showed me photos. Oh. I guess Pure Beauty is aiming to become the Williams-Sonoma of beauty and personal care products.

Fine, but where am I going to get my hair clips?

Posted January 27, 2006 by Mariva in beauty, business, fashion, news